A2 PRODUCTIONS - EVALUATION

In what ways does your media product use, develop or challenge forms and conventions of real media products?

·       How does your main production use or challenge the conventions of real media texts?

Think about:   form, narrative, genre, representation, style, delivery, introduction, title, title text, content, images, mise-en-scene (costume, lighting, actors, make-up, props, mise-en-scene, etc.

·       How does your first subsidiary task use or challenge conventions of real existing media texts?

Think about: style, content, layout, size, colour design, language, genre, representation, use of images, mise-en-scene, font, text, etc.

·       How does your secondary subsidiary task use or challenge conventions of real existing media texts?

Think about: style, content, layout, size, colour design, language, genre, representation, use of images, mise-en-scene, font, text, etc

·       MULTIMEDIA:  Film a directors commentary analysing your film

·       MULTIMEDIA: Film a Quicktime screen recording discussing your print production

How effective is the combination of your main product and ancillary texts?

·       How do the texts combine?

·       What similarities do they have?

·       What differences are there?

·       What are the shared elements, i.e. images, font, titles, target audience, genre, language, etc.

·       How does one text help understand the others?

·       How do they all communicate similar themes and messages?

·       MULTIMEDIA:  Create a diagram (see Chesca’s blog) pointing out similarities

What have you learned from your audience feedback?

·       Who are your target audience?  How have you attempted to target them?

·       Include a questionnaire asking what people think of your project?

·       What is the strongest element on the project?

·       What is the weakest?

·       What would people change about your project?

·       Where would people imagine your productions would be viewed / read / bought?

·       MULTIMEDIA:  Include a filmed interview / focus group of people commenting on your project

·       MULTIMEDIA: include screenshots of comments people have left on Facebook / Youtube about your project

·       MUTIMEDIA: Include graphs of the responses to your questionnaires

How did you use new media technologies in the construction and research, planning and evaluation stages?

• Discuss the hardware you used, how you used it, why, and what you learned:  cameras, video cameras, etc.
• ·       Discuss the software you used, exactly how you used it, why and what you learned
• e.g. Final Cut, Photoshop, InDesign, iWeb
• ·       Discuss another programmes, e.g. youtube, facebook, slideshare, etc and how they have been used
• Discuss Blogger and how it has helped, or hindered your work
• ·       MULTIMEDIA: Record a directors commentary discussing the technology
• ·       MULTIMEDIA: Record a screen recording of your print productions discussing the technologies used

EVALUATION

In the evaluation the following questions must be answered:

• In what ways does your media product use, develop or challenge forms and conventions of real media products?

• How effective is the combination of your main product and ancillary texts?

• What have you learned from your audience feedback?

• How did you use media technologies in the construction and research, planning and evaluation stages?

You must try to use a range of multimedia techniques within your evaluation

Your Blog Contents

Your blog should contain the following:

-Resarch into similar media texts for the main task
-Research into target audience
-Planning of Main Task
-Production of Main task
-The Main text
-Research into similar media texts for the secondary task
-Planning for the secondary task
-Production of the secondary task
-The secondary task
-Research into similar media texts for the next secondary task
-Planning of the next secondary task
-Production of the next secondary task
-The next secondary task
-Evaluation and Analysis material

I would advise eventually re-structuring this so that all the planning sections go together, then all the production sdections, then all the texts, followed by the evaluations.

Details of how each of these break down are listed here:

1. RESEARCH INTO SIMILAR MEDIA TEXTS
You need to establish the codes and conventions of existing media texts similar to the ones you are producing. If you are producing, for example, a music video, then I would recommend at least five videos be analysed. These would ideally share the same audience and sub-genre as your chosen song.

All relevant codes and convnetions, i.e. the rules of the medium that you have observed and will be following, should be listed as bullet points as a research summary.

2. RESEARCH INTO TARGET AUDIENCE

Using extensive market data (sales figures, patterns of demographics, questionaires, etc.) you must establish what the target demographic of your text is, and what implications that has on the construction of the text.
All relevant findings should be summarised in bullet points at the end of the section

3. PLANNING THE TASKS

There needs to be some evidence of planning of the texts. This should be in the form of storyboards, drafts or scripts. Also evidence of time and resource management.

6. PRODUCTION OF THE TASKS

You need to evidence how you constructed the texts. This should show organisation of time, equipment, resources, etc. Also you need to show how you gained your source material (possibly evidencing original sounds, photos, etc.) Screenshots and discussion of how the project is constructed should also be included.

5. THE TASKS

Print texts should be uploaded as PDFs, although hi-res jpegs may be acceptable. Video should be easily web-streamed as dv. or mov. files.

9. EVALUATION AND ANALYSIS MATERIAL
In the evaluation the following questions must be answered:

• In what ways does your media product use, develop or challenge forms and conventions of real media products?

• How effective is the combination of your main product and ancillary texts?

• What have you learned from your audience feedback?

• How did you use media technologies in the construction and research, planning and evaluation stages?

You must use a range of formats on your blog: Written, visual, audio, video, slide show, etc.
Include audience feedback.

Make sure you use the correct Medium-specific vocabulary where ever possible.

Codes and Conventions of Documentaries

A good slide show on the this topic can be found here.

An extract from an essay on Film Trailers

A bit of information can be found here.

Codes and Conventions of Music Videos

Some very good information can be found here. It's blocked at College though.

Briefs
1. A promotion package for the release of an album, to include a music promo video, with two of the following three options:
• a website homepage for the band;
• a cover for its release on DVD;
• a magazine advertisement for the DVD.

2. A promotion package for a new film, to include a teaser trailer, together with two of the
following three options:
• a website homepage for the film;
• a film magazine front cover, featuring the film;
• a poster for the film.

3. An advertising package for a new product or service, to include two TV advertisements,
together with two of the following three options:
• a radio advertisement;
• a TV programme sponsorship sequence;
• a web pop-up.

4. A promotion package for a new computer/video game, to include two TV advertisements,
together with two of the following three options:
• the cover of the game’s package;
• two hyperlinked pages from the game’s website;
• a magazine advertisement for the game.

5. A promotion package for a new soap opera, to include a TV trailer, together with two of the
following three options:
• a listings magazine front cover featuring the new soap;
• two hyperlinked webpages (with video extract) for the soap’s website;
• a poster for the soap.

6. A selection of materials related to an original children’s TV drama, to include the title
sequence to the TV programme, together with two of the following three options:
• the front cover to a magazine for the series;
• a DVD cover for the series;
• a radio advertisement for the magazine.

7. An extract from a new documentary TV programme, lasting approximately five minutes,
together with two of the following three options:
• a radio trailer for the documentary;
• a double-page spread from a listings magazine focused on the documentary;
• a newspaper advertisement for the documentary.

8. The first two pages of a new local newspaper, together with two of the following three
options:
• a poster for the newspaper;
• a radio advertisement for the newspaper;
• two hyperlinked pages from the paper’s website.

9. A website for a new TV channel (to include a minimum of three hyperlinked pages with
original images, audio and video extract), together with two of the following three options:
• a newspaper advertisement for the channel;
• a double page spread for a listings magazine, focused on the channel’s launch;
• an animated ident sequence for the channel.

10. A short film in its entirety, lasting approximately five minutes, which may be live action or
animated or a combination of both, together with two of the following three options:
• a poster for the film;
• a radio trailer for the film;
• a film magazine review page featuring the film.

11. The first level of a new computer/video game, together with two of the following three options:
• the cover for the game’s package;
• a magazine advertisement for the game;
• a radio advertisement for the game.

12. An extract/package from a local TV news programme, lasting approximately five minutes,
together with two of the following three options:
• two hyperlinked pages from the programme’s website;
• a generic radio trailer for the programme;
• a short title sequence for the programme.

13. An extract from a radio play, lasting approximately five minutes, together with two of the
following three options:
• a newspaper advertisement for the play;
• a double: page listings magazine feature about the play;
• a page from the radio station’s website promoting the play.